<?xml version="1.0" encoding="utf-8"?><rss><channel><title>PrecisionMarketing.co.uk</title><link>http://www.PrecisionMarketing.co.uk</link><description>Marketing, media, new media, advertising and design jobs, news and information.</description><copyright>Copyright © 1995-2005 Centaur Media PLC. All rights reserved.</copyright><language>en-gb</language><lastBuildDate>Mon, 07 Jul 2008 11:11:38 GMT</lastBuildDate><ttl>60</ttl><item><title>Saxton calls text message donations review</title><link>http://www.precisionmarketing.co.uk/Articles/257207/Saxton+calls+text+message+donations+review.html</link><description>The viability of text message donations is to be scrutinised by outgoing Institute of Fundraising chair Joe Saxton with a view to reducing the prohibitive fees holding back the channel.</description><author /><category>news</category><pubDate>Mon, 07 Jul 2008 06:03:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>UK takes steps towards tougher data laws </title><link>http://www.precisionmarketing.co.uk/Articles/257206/UK+takes+steps+towards+tougher+data+laws+.html</link><description>The UK could be one step closer to implementing legislation forcing companies to notify customers of data breaches, following new proposals to EU laws.</description><author /><category>news</category><pubDate>Mon, 07 Jul 2008 06:02:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>CLIC Sargent tests new technique</title><link>http://www.precisionmarketing.co.uk/Articles/257205/CLIC+Sargent+tests+new+technique.html</link><description>Children’s cancer charity CLIC Sargent is testing a new creative technique in its summer appeal with a campaign focusing around a 13-year-old boy called Liam.</description><author /><category>news</category><pubDate>Mon, 07 Jul 2008 06:01:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Halfords embraces Web 2.0</title><link>http://www.precisionmarketing.co.uk/Articles/257204/Halfords+embraces+Web+20.html</link><description>Halfords, the car accessories and travel products retailer, is aiming to boost sales across its online and retail portfolio by adding facilities for user generated content to its website.</description><author /><category>news</category><pubDate>Mon, 07 Jul 2008 06:00:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Tourism Ireland hunts direct agency </title><link>http://www.precisionmarketing.co.uk/Articles/257199/Tourism+Ireland+hunts+direct+agency+.html</link><description>Tourism Ireland is hunting an agency to handle its £2.5m direct marketing account.

</description><author /><category>news</category><pubDate>Fri, 04 Jul 2008 06:04:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Syzygy wins Orange digital business </title><link>http://www.precisionmarketing.co.uk/Articles/257200/Syzygy+wins+Orange+digital+business+.html</link><description>Orange has appointed Syzygy to handle its digital account for its business services. 

</description><author /><category>news</category><pubDate>Fri, 04 Jul 2008 06:03:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>NHS in a data gaffe </title><link>http://www.precisionmarketing.co.uk/Articles/257201/NHS+in+a+data+gaffe+.html</link><description>The NHS has admitted to losing a laptop containing unencrypted patient details, in the latest data blunder to hit the public sector.

</description><author /><category>news</category><pubDate>Fri, 04 Jul 2008 06:02:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Qatar Airways reveals new strapline in global campaign </title><link>http://www.precisionmarketing.co.uk/Articles/257202/Qatar+Airways+reveals+new+strapline+in+global+campaign.html</link><description>Qatar Airways is unveiling its new strapline, ‘The world’s 5-star airline’ through a new global integrated campaign.

</description><author /><category>news</category><pubDate>Fri, 04 Jul 2008 06:01:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Direct mail rage grows </title><link>http://www.precisionmarketing.co.uk/Articles/257203/Direct+mail+rage+grows+.html</link><description>Nearly 70 per cent of consumers are annoyed by the amount of direct mail that comes through their door, according to a new survey. 

</description><author /><category>news</category><pubDate>Fri, 04 Jul 2008 06:00:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>LG launches first TV ad for five years </title><link>http://www.precisionmarketing.co.uk/Articles/257190/LG+launches+first+TV+ad+for+five+years+.html</link><description>LG Electronics is launching a £3m global integrated campaign for its washer range, leading with its first TV advertisement in more than five years. 

</description><author /><category>news</category><pubDate>Thu, 03 Jul 2008 06:04:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>P&amp;O rethinks digital strategy </title><link>http://www.precisionmarketing.co.uk/Articles/257191/PO+rethinks+digital+strategy+.html</link><description>P&amp;O Cruises is overhauling its digital strategy in a bid to boost visitor numbers to its website. 

</description><author /><category>news</category><pubDate>Thu, 03 Jul 2008 06:03:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Bounty.com launches TV portal </title><link>http://www.precisionmarketing.co.uk/Articles/257192/Bountycom+launches+TV+portal+.html</link><description>Bounty.com, the UK’s biggest parenting website, is launching an online TV portal, as part of a major investment in new media. 

</description><author /><category>news</category><pubDate>Thu, 03 Jul 2008 06:02:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Email and telemarketing key to stewardship says report </title><link>http://www.precisionmarketing.co.uk/Articles/257193/Email+and+telemarketing+key+to+stewardship+says+report.html</link><description>More charities believe email and telephone marketing have more of a major role to play in fundraising stewardships than direct mail, according to a new report. 

</description><author /><category>news</category><pubDate>Thu, 03 Jul 2008 06:01:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Lloyd James seals Dudley Jenkins deal</title><link>http://www.precisionmarketing.co.uk/Articles/257139/Lloyd+James+seals+Dudley+Jenkins+deal.html</link><description>Lloyd James Group, data solutions specialists, has acquired Dudley Jenkins’ list broking business from DLG for an undisclosed sum.

</description><author /><category>news</category><pubDate>Wed, 02 Jul 2008 06:04:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item><item><title>Guide dogs in 7/7 mailing</title><link>http://www.precisionmarketing.co.uk/Articles/257140/Guide+dogs+in+77+mailing.html</link><description>The Guide Dogs for the Blind Association is launching a direct mail campaign to coincide with the third anniversary of the July 7 London bombings in a bid to raise donations. 

</description><author /><category>news</category><pubDate>Wed, 02 Jul 2008 06:03:00 GMT</pubDate><source url="http://www.PrecisionMarketing.co.uk">PrecisionMarketing.co.uk</source></item></channel></rss>