Precision Marketing is the UK's only fortnightly business magazine devoted to direct marketing. Available via subscription, it is read by marketers across the consumer and business-to-business spectrum as well as agency, media and supplier personnel. Acknowledged as the leading publication in its sector, Precision Marketing provides its readers with up-to-date news, analyses and authoritative features in relation to direct marketing, e-marketing, database management and customer relationship management.
Precision Marketing also runs the annual Response Awards, which this year will be presented at the London Hilton Hotel on Park Lane. Designed to reflect how successful companies are building relationships with existing and potential customers, they are the UK's only awards scheme to highlight the growth in data-driven and direct marketing.
Precision Marketing is distributed to over 7,500 direct marketing professionals, who work for both agencies and their clients.
