News
Saxton calls text message donations review 07 Jul 2008
The viability of text message donations is to be scrutinised by outgoing Institute of Fundraising chair Joe Saxton with a view to reducing the prohibitive fees holding back the channel....read more about "Saxton calls text message donations review" »
UK takes steps towards tougher data laws 07 Jul 2008
The UK could be one step closer to implementing legislation forcing companies to notify customers of data breaches, following new proposals to EU laws....read more about "UK takes steps towards tougher data laws " »
CLIC Sargent tests new technique 07 Jul 2008
Children’s cancer charity CLIC Sargent is testing a new creative technique in its summer appeal with a campaign focusing around a 13-year-old boy called Liam....read more about "CLIC Sargent tests new technique" »
Halfords embraces Web 2.0 07 Jul 2008
Halfords, the car accessories and travel products retailer, is aiming to boost sales across its online and retail portfolio by adding facilities for user generated content to its website....read more about "Halfords embraces Web 2.0" »
Tourism Ireland hunts direct agency 04 Jul 2008
Tourism Ireland is hunting an agency to handle its £2.5m direct marketing account. ...read more about "Tourism Ireland hunts direct agency " »
Syzygy wins Orange digital business 04 Jul 2008
Orange has appointed Syzygy to handle its digital account for its business services. ...read more about "Syzygy wins Orange digital business " »
NHS in a data gaffe 04 Jul 2008
The NHS has admitted to losing a laptop containing unencrypted patient details, in the latest data blunder to hit the public sector. ...read more about "NHS in a data gaffe " »
Qatar Airways reveals new strapline in global campaign 04 Jul 2008
Qatar Airways is unveiling its new strapline, ‘The world’s 5-star airline’ through a new global integrated campaign. ...read more about "Qatar Airways reveals new strapline in global campaign " »
Direct mail rage grows 04 Jul 2008
Nearly 70 per cent of consumers are annoyed by the amount of direct mail that comes through their door, according to a new survey. ...read more about "Direct mail rage grows " »
LG launches first TV ad for five years 03 Jul 2008
LG Electronics is launching a £3m global integrated campaign for its washer range, leading with its first TV advertisement in more than five years. ...read more about "LG launches first TV ad for five years " »
P&O rethinks digital strategy 03 Jul 2008
P&O Cruises is overhauling its digital strategy in a bid to boost visitor numbers to its website. ...read more about "P&O rethinks digital strategy " »
Bounty.com launches TV portal 03 Jul 2008
Bounty.com, the UK’s biggest parenting website, is launching an online TV portal, as part of a major investment in new media. ...read more about "Bounty.com launches TV portal " »
Email and telemarketing key to stewardship says report 03 Jul 2008
More charities believe email and telephone marketing have more of a major role to play in fundraising stewardships than direct mail, according to a new report. ...read more about "Email and telemarketing key to stewardship says report " »
Lloyd James seals Dudley Jenkins deal 02 Jul 2008
Lloyd James Group, data solutions specialists, has acquired Dudley Jenkins’ list broking business from DLG for an undisclosed sum. ...read more about "Lloyd James seals Dudley Jenkins deal" »
Guide dogs in 7/7 mailing 02 Jul 2008
The Guide Dogs for the Blind Association is launching a direct mail campaign to coincide with the third anniversary of the July 7 London bombings in a bid to raise donations. ...read more about "Guide dogs in 7/7 mailing" »
BBC college to ramp up email marketing 02 Jul 2008
BBC College of Journalism has appointed Broadsystem to handle its email marketing account. ...read more about "BBC college to ramp up email marketing" »
Honda targets families 02 Jul 2008
Honda is launching an integrated campaign to promote its brand experience to couples and families to increase sales. ...read more about "Honda targets families" »
Why is the industry so ashamed? 02 Jul 2008
Given the length and breadth of the disciplines this industry now embraces, some people believe the term 'direct marketing' no longer fits what the sector represents....read more about "Why is the industry so ashamed?" »
Interprise Solutions rapped for attack on Sage 01 Jul 2008
Financial Software giant Interprise Solutions has been censured by Advertising Standards Authority (ASA) for poking fun at its rival in its direct mail and online activity. ...read more about "Interprise Solutions rapped for attack on Sage " »
Tone is key to legacy fundraising 01 Jul 2008
Using gentle language in direct mail campaigns has more of a positive impact when asking individuals to make a charity bequest in their will, a new study shows. ...read more about "Tone is key to legacy fundraising " »
