Viking River Cruises ramps up CRM strategy 21 Nov 2008
Viking River Cruises has appointed Datahold to boost its UK customer and prospect database, as part of a CRM strategy. ...read more about "Viking River Cruises ramps up CRM strategy" »
Halifax launches ipoints MasterCard 21 Nov 2008
Halifax is joining forces with Maximiles-owned loyalty scheme ipoints to launch an ipoints MasterCard, in time for the festive season. ...read more about "Halifax launches ipoints MasterCard" »
Foot Shop appoints Occam 21 Nov 2008
Retail giant Foot Shop has appointed Occam to ramp up its 1 million customer database, in a bid to target consumers more effectively. ...read more about "Foot Shop appoints Occam" »
LG Electronics revamps brand 20 Nov 2008
LG Electronics is overhauling its brand strategy to move towards a more consistent brand identity. ...read more about "LG Electronics revamps brand" »
Coca-Cola signals beginning of Christmas 20 Nov 2008
Coca-Cola Great Britain (CCGB) is launching the first phase of its anticipated multi-million pound Christmas campaign. ...read more about "Coca-Cola signals beginning of Christmas" »
QVC launches upmarket CRM strategy 20 Nov 2008
QVC, the TV and online shopping channel, is promoting itself as an upmarket retailer through the launch of a new CRM strategy. ...read more about "QVC launches upmarket CRM strategy" »
RPM3Beechwood rebrands as Libertine 20 Nov 2008
Independent creative agency RPM3Beechwood is changing its name to Libertine, in a bid to reflect the diversity within the agency....read more about "RPM3Beechwood rebrands as Libertine" »
No better time to promote DM’s worth 19 Nov 2008
This year may have brought the election of the first black US President and a British Olympic triumph but, for us mere mortals working in direct marketing, concerns over budget cuts – and how the industry responds – have been furrowing many a brow. ...read more about "No better time to promote DM’s worth" »
Look, Listen, Learn: Creating value from web analytics 19 Nov 2008
Marketers are happy to look at top-line web analytics for their site, but how many are really listening to what their customers are saying through their online behaviour? And how many are using that information to learn more about the effectiveness of......read more about "Look, Listen, Learn: Creating value from web analytics" »
Politicians must beware the dangers of digital 19 Nov 2008
One of Precision Marketing’s contributors, David Benady, is currently gathering material on an email marketing feature for our December magazine. The synopsis asks whether email marketers are paying as much attention to their message as they are to......read more about "Politicians must beware the dangers of digital " »
Digital Marketing 19 Nov 2008
With the difficult times set to continue for the near future it’s refreshing to hear that the internet is actually experiencing an increase in advertising expenditure. With investors looking for clear proof of a return on investment online’s quantifiable......read more about "Digital Marketing" »
Centaur launches exhibition for the UK marketing industry 19 Nov 2008
Centaur Media is launching the Data Marketing Show, a trade fair for the data marketing industry that will be supported by Precision Marketing and Data Strategy. It will be part of a brand new larger exhibition, Marketing Week Live, designed for the UK......read more about "Centaur launches exhibition for the UK marketing industry" »
Eurostar appoints Rapp 19 Nov 2008
Eurostar has appointed Rapp to handle its pan-European CRM, loyalty and e-commerce consolidated account. ...read more about "Eurostar appoints Rapp" »
BHF targets youth online 19 Nov 2008
The British Heart Foundation (BHF) is targeting teenagers with a new online campaign in a bid to create awareness of health issues common in youngsters. ...read more about "BHF targets youth online" »
A third of marketers ignore data laws 19 Nov 2008
A third of marketers are unaware of new marketing protection laws that include posing as consumers on blogs to promote their brands, which could land them in jail or with a £5,000 fine. ...read more about "A third of marketers ignore data laws" »
And the winner is... 18 Nov 2008
Awards should be treated like an investment and have their own line in the marketing budget to account for the time and cost investment needed to enter. ...read more about "And the winner is..." »
Channeling the right messages 18 Nov 2008
D'MAND research reveals that consumers are taking more notice of the communications they recieve. Quality data and intelligent targeting are more important than ever. ...read more about "Channeling the right messages" »
Charities suffer as consumers cutback 18 Nov 2008
With high interest rates, low levels of lending and an increasing job losses, consumers are bracing themselves for the credit crunch and tightening their belts. ...read more about "Charities suffer as consumers cutback" »
Direct talking 18 Nov 2008
As chairman of the DMA David Metcalfe faces a number of challenges, including improving direct mail's image and focusing on the environment and data protection....read more about "Direct talking" »
Do we need another label? 18 Nov 2008
David Reed raises some excellent points over the merits of applying a green label to data usage (Data with green labels, PM October). ...read more about "Do we need another label? " »
