Nissan launches dealership network drive 15 Dec 2008
Nissan is launching a campaign to strengthen its dealership network across Europe and Russia in a bid to reach new customers. ...read more about "Nissan launches dealership network drive" »
The Environment Agency appoints digital roster 15 Dec 2008
The Environment Agency has appointed a roster of digital agencies to handle an online brief, worth £1.5m. ...read more about "The Environment Agency appoints digital roster" »
LoveFilm rethinks online strategy 12 Dec 2008
DVD and game rental business LoveFilm is ramping up its digital strategy by launching a major viral campaign. ...read more about "LoveFilm rethinks online strategy" »
Grimes exits RBS Insurance 12 Dec 2008
RBS Insurance customer insight director Nigel Grimes has been left without a job....read more about "Grimes exits RBS Insurance" »
Entire debates meaning of DM 12 Dec 2008
Direct marketing agency Entire is sparking an online debate about the definition of direct marketing as boundaries between direct, digital and advertising become blurred. ...read more about "Entire debates meaning of DM" »
VW promotes new Golf 12 Dec 2008
Volkswagen is embarking on a direct mail drive to raise awareness of the launch of its Golf VI model in January. . ...read more about "VW promotes new Golf" »
Hackers target Airline giants 11 Dec 2008
Virgin Atlantic, Delta and US Airways are the latest airlines to be hit by a malicious spam campaign. ...read more about "Hackers target Airline giants " »
Precision Marketing rebrands Awards 11 Dec 2008
Precision Marketing is rebranding its awards ceremony as The Response Awards. ...read more about "Precision Marketing rebrands Awards" »
Practical Action launches Christmas thanks campaign 11 Dec 2008
Practical Action is embarking on a Christmas direct mail campaign to thank donors for their support. ...read more about "Practical Action launches Christmas thanks campaign" »
Long Tall Sally appoints Coremetrics 11 Dec 2008
Multi-channel retailer Long Tall Sally has appointed Coremetrics to boost its customer segmentation. ...read more about "Long Tall Sally appoints Coremetrics" »
Guide Dogs in upbeat festive drive 11 Dec 2008
The Guide Dogs for the Blind Association is launching an upbeat integrated campaign. ...read more about "Guide Dogs in upbeat festive drive" »
Don't wait to act 11 Dec 2008
We cross the threshold into 2009 in a precarious state. Jobs are disappearing at an almighty pace across every sector and our industry is far from immune....read more about "Don't wait to act" »
Intermediaries for the data industry? 11 Dec 2008
Some say it is time for intermediaries to act on behalf of the data industry. But will suppliers pay for this service?...read more about "Intermediaries for the data industry? " »
Lower numbers available from electoral roll 11 Dec 2008
The Government will not be blocking access to the electoral roll. However, the overall number of names available continues to drop as people opt-out...read more about "Lower numbers available from electoral roll" »
Tesco should let data be its saviour 11 Dec 2008
With sales down at Tesco some are saying they have taken their eye off the ball. Using their Clubcard data now is the time to send out targeted offers to its customers....read more about "Tesco should let data be its saviour" »
We need to be more direct about Direct Mail 10 Dec 2008
If I’m getting my facts wrong here then by all means pick holes in this column but something is niggling me. I attended the DMA Awards at the Grosvenor hotel two nights ago. It was a good ‘do’ as awards evenings go. The venue had been done up like a......read more about "We need to be more direct about Direct Mail" »
CHI & Partners scoops Grand Prix at 2008 DMA Awards 10 Dec 2008
CHI & Partners has scooped the 2008 Grand Prix Award at this year’s DMA (UK) Awards, sponsored by Royal Mail, for its Big Ask March campaign for Friends of the Earth....unlock article about "CHI & Partners scoops Grand Prix at 2008 DMA Awards " »
Barnardo’s escapes censure by the ASA for shocking ad 10 Dec 2008
Barnardo’s has escaped action from the Advertising Standards Association (ASA) for its harrowing DRTV ad that has provoked a storm amongst viewers, prompting almost 500 complaints. ...unlock article about "Barnardo’s escapes censure by the ASA for shocking ad " »
Asthma UK appoints DMS 10 Dec 2008
Asthma UK has appointed DMS to handle its spring direct marketing brief, in a bid to re-engage lapsed supporters. ...unlock article about "Asthma UK appoints DMS" »
Matalan boosts digital strategy 10 Dec 2008
Clothing giant Matalan has appointed Code Computerlove to handle its digital account in a bid to ramp up its online strategy. ...unlock article about "Matalan boosts digital strategy" »
